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About the
General Plan

Learn about the purpose of the General Plan and steps involved.


What is the purpose of the General Plan?

The General Plan is a community’s long-range vision for the next 20+ years. The document acts to inform future social, economic, and physical development decisions through the plan’s application. Inclusive of a community vision, goals, policies, maps, and implementation strategies, the General Plan works to address various issues around land use, parks and open space, circulation, growth and the environment.


Why update the General Plan now?

State law mandates that each city and town in Arizona adopt a “comprehensive, long-range general plan for the development of the municipality.” These plans must also be updated and adopted by voters every ten years. The Town of Paradise Valley’s current General Plan was last ratified by voters in 2012.


What topics does the General Plan address?

There are both State-mandated and optional “elements,” or topics, that go into a General Plan. State law requires that a General Plan for a community the size of Paradise Valley address the following core elements:

Land Use


Open Space

Growth Areas

Environmental Planning

Water Resources

Cost of Development

In addition, Community Character and Housing, Sustainability, and Public Facilities were added elements in the 2012 General Plan because they were deemed as also being important to the community at that time. As part of this update process, the General Plan may continue to touch on these additional topics as well as address new topics that may be important to the Town today like Health and Wellness or Historic Preservation.


What is the process and Schedule?

The General Plan process is broken down among four phases:

Phase I: Recognize

(Fall 2020 - Winter 2021)

The beginning phase of the General Plan Update process centers in on gaining a better understanding of the community. This is executed through reviewing background information and project meetings to identify problems, needs, and opportunities to be addressed in the plan. This phase concludes with the development of a Community Assessment Report. As a comprehensive summary of current conditions, community trends, socio-demographic analysis, projected growth, and land demand, this document acts as a baseline for the community and reviews the existing General Plan Document. To view the Community Assessment Report please visit the “Documents” page.

Phase II: Engage

(Fall 2020 - Summer 2022)

Central to the General Plan Update process is the public outreach efforts that extend over the entire duration of the project. This phase includes multiple outreach initiatives through interactive online software, social media, and community workshops to inform the development of policies as well as the draft and final plan documents.  To learn more about the planned public outreach process for the General Plan Update please review the “Public Involvement Plan” under the “Documents” page. The Public Involvement Plan was reviewed by Council on November 19, 2020 and approved by Council on December 3, 2020. Please visit the “Engage” page to learn more about how you can share your input, review the input of others, as well as identify upcoming meetings and events.

Phase III: Enrich

(Winter 2021 - Fall 2021)

This phase begins with establishing the overall structure of the plan and defining the basic framework of the individual themes or chapters that make up the plan. With this framework in place, all of the material developed and feedback obtained during previous phases is consolidated into a complete Public Review Draft of the updated General Plan that includes goals, policies, implementing actions, maps, and illustrations. The Public Review Draft will then be shared with the community over a two month period in the Fall of 2021 to gain final public input on the plan

Phase IV: Achieve

(Fall 2021 - Summer 2022)

The final phase incorporates the review of public input from the draft plan in order to update the document into a Public Hearing Final Draft for the Planning Commission and Town Council approval. Once adopted by the Town Council, the Update is anticipated to be placed on the August 2022 ballot for final ratification by Paradise Valley voters.